Football stars are seen as role models by young people and sports is now regarded as a strong channel in bringing about change in societies around the world. So this August, AFAWI launched a campaign at a football tournament in order to reach young people and raise awareness about HIV/AIDS, in collaboration with UNAIDS.



UNAIDS has been promoting their work in the fight against the spread of HIV/AIDS through high-profile football tournaments since 2010 when they launched the World Cup Appeal at the FIFA World Cup in South Africa with the support of 28 World Cup team captains.

The appeal was designed to highlight the need to eliminate mother-to-child transmission of HIV and was supported by the UNAIDS ‘Give AIDS the Red Card’ campaign. The reach of this campaign has continued through AFAWI’s collaborations with UNAIDS and our partnership with the Pan-African football tournament, Airtel Rising Stars.

Airtel Rising Stars aims to identify and...